Commerce & promotion

Safari Hotel Project

Selling future hotel stays through a fashion magazine's online store

Client
Hinode Publishing (Safari)
Period
2020–
Our role
Concept and partner pitch, Exclusive packages, Campaign site

When the pandemic hit Japan's hotels, we extended Safari Lounge, the online store of men's magazine Safari, from fashion into stays at luxury hotels.

We pitched the idea to the hotels, developed Safari-only packages with them, and designed and built the campaign site.

Related link: safarilounge.jp

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