Place branding

Fujitsu JAIMS Social Innovation Program

Building a cross-border community of social entrepreneurs

Client
Fujitsu
Period
2019–
Our role
Mission statement, Community building, Internal branding

Fujitsu JAIMS runs short study programmes that connect emerging leaders from more than 50 countries, mostly in Asia, with Japan.

To increase the programme's social impact, we rewrote its management policy and mission statement, built a community of next-generation leaders across Asia, and ran internal branding for the parent company, Fujitsu. Alumni across Asia and Oceania now work together on social issues across borders.

  • Participants from 50+ countries

Related link: jaims.jp

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