Co-Creation City Nihonbashi

A brand strategy to position Nihonbashi as an international business-events district

Client: Mitsui Fudosan
Period: 2019–
Place: Nihonbashi, Tokyo
Our role: Brand strategy, District-wide event concepts, Bilingual communication tools

We built the brand strategy that positions Nihonbashi as a district for international meetings and conferences, leading with the events and experiences the neighbourhood can host rather than with venue specs.

The work focuses on industries where Japan leads, such as life sciences and food, and includes concepts for large events that use the whole district along with bilingual Japanese–English communication tools.

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Taking your brand across borders, or bringing it to Japan?

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